William Hill Review
William Hill US is discontinued - Caesars acquired and rebranded all US operations in 2021.
William Hill no longer operates as a sportsbook brand in the United States. Caesars Entertainment acquired the William Hill US business in 2021 as part of its broader $4 billion takeover of the global William Hill group, then rebranded all US sportsbook operations - retail and online - under the Caesars Sportsbook name. The William Hill brand was retained for the UK and European business (which Caesars subsequently sold to 888 Holdings), but the US presence is fully consolidated under Caesars. If you had a William Hill US account, it was migrated to Caesars Sportsbook during 2021-2022. For an active sportsbook that inherited the William Hill US licenses, market access, and customer accounts, see our Caesars review.
Quick Facts
- Available states
- Not available in the US
- Best for
- Historical reference only - see Caesars review for the successor brand
- Sharp/recreational
- n/a
- Owner
- Caesars Entertainment (acquired US business 2021)
- Founded
- 2012
What we like
- William Hill brand has 90+ year history in UK sports betting
- Was the original sportsbook operator at many Nevada casinos
- US licenses, retail locations, and accounts migrated to Caesars
Trade-offs
- No longer an operating US brand - discontinued in 2021
- Existing accounts migrated to Caesars Sportsbook
- No US deposits, withdrawals, or bets under the William Hill name
- UK William Hill brand sold to 888 Holdings
Important Notes
William Hill is no longer an operating sportsbook brand in the United States. Caesars Entertainment acquired the US business in 2021 and rebranded all US sports betting operations - both retail and online - as Caesars Sportsbook. Existing William Hill US customer accounts were migrated to Caesars during 2021-2022. The William Hill brand was retained for the UK/European business but Caesars subsequently sold that to 888 Holdings. The brand has no active US presence.
How to use William Hill with No Guess Bets
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Frequently Asked Questions
Is William Hill still available in the US?
No. Caesars acquired William Hill US in 2021 and rebranded all US sportsbook operations as Caesars Sportsbook. The William Hill brand is no longer used in the United States.
What happened to my William Hill US account?
William Hill US accounts were migrated to Caesars Sportsbook during 2021-2022 as part of the rebrand. If you had a balance, it transferred to your Caesars account. Contact Caesars support for historical account questions.
Does William Hill still exist as a brand?
The William Hill brand still exists for the UK and European business, which Caesars sold to 888 Holdings after the 2021 acquisition. The brand has no presence in the US sports betting market.
Where should I bet now that William Hill is gone?
Caesars Sportsbook directly inherited William Hill's US licenses, retail locations, and customer accounts - see our Caesars review. Other strong US-licensed alternatives include DraftKings, FanDuel, BetMGM, and BetRivers.